I lead all aspects of video production within advertising and broadcast industries, with expert disciplines in the areas of video concept development, editorial news, social media marketing, creative direction, physical production, video shoot procedures, as well as the latest technologies, editing software and cameras. Hands-on A to Z experience, working cross-functionally with team members and key stake-holders.
“While Joe is a jack of all trades when it comes to video, his time and experience in the field and in the studio, has molded him into someone who not only knows how to do many things, but excels at them all.”
— Joe Robba - Producer at Robba Media
Director: Video and Photo
I led the development and capture of video and photography assets for the Visit NC (North Carolina Tourism Board) “Fall Color in NYC” Campaignn (which won a National Gold Addy), capturing the NYC street marketing activation. The video drove a very strong View Rate of 69% (Benchmark: 50%), meaning over two in three of the 623K viewers opted to watch the campaign creative in full even when given the option to skip.
post production producer and Video Editor
I worked closely with the Davidson College team to edit this conversation with NBA Star Stephan Curry about this time attending and playing basketball at Davidson with his coach Bob McKillop and school president Doug Hicks. Taking raw multi-cam assets, I edited this conversation in a professional format, cutting it down to a 30 minute length, and adding color, graphics, and titles.
show director, producer, editor
During COVID, we launched “Girl, We Need to Talk,” a conversation podcast and youtube show about womens’ wellness. We had to record it fully remote. I worked closely with creators Charity Bailey and Keiona Eady, and Producer Erin Giddens, where I designed the show from the ground-up. Managing all technical aspects, directing the recordings, and producing the audio and editing the visuals, I was very pleased to contribute to a meaningful 3+ season show.
director of photography
Drawing from my broadcast directing days, I worked closely with the production team to shoot a 7 person conversation. I made sure we had proper camera coverage in order not to miss ANYTHING!
Director: Video and Photo
Directed and shot photography and video assets across the State of North Carolina as part of Visit NC's Partner Program. I worked closely with travel, tourism, and business partners from the Mountains, the Piedmont, and the Coast to highlight the beauty of NC. It's not just the beauty of the places, but the beauty in the people you meet along the way.
video director / producer / editor -
directed, shot, and edited this interview with artist Purplle Haze in Charlotte.
